4 Tips for Producing Great Stickers!

 

  1. STOCK QUALITY
    Without good quality stock, a sticker won’t last, in terms of adhesive quality, durability and weather resistance.
  2. PRINT PRODUCTION
    Good quality inks and a UV dryer that is regularly maintained is very important to the longevity of your sticker.
  3. RESEARCH AND DEVELOPMENT
    The use, different adhesions and printing techniques all lead to different life spans of stickers.
  4. DESIGN
    Design your custom Sticker creatively! Think of unique, unconventional ways to reach your target market. Humorous phrases and/or drawings work great! Think of unsuspecting places to put your Sticker. Turn normal, every day objects into your own unique advertising billboards! Your Sticker should be cool and clever. Any phrase, design, or image that make people look twice, think, and/or laugh will do the trick!

Ensure that the sticker you produce represents your core business values – there is nothing worse than giving away a cheap promotional product bearing your logo to a customer. It communicates the wrong message about your brand. In fact, you might be better off giving them nothing at all.

A few things you should do before even start a sticker campaign:

  • Set goals for you campaign.
  • Write down the action(s) you want your audience to follow.
  • Write a marketing plan for your campaign.
  • How are you going to measure the campaign?

These are all logical steps every business should complete before putting a marketing (or sticker) campaign in place.

Produce your effective stickers today, get a free quote from Coastal Stickers!

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